October 29 was the opening day of the 34th Edition of Sao Paulo Fashion Week. After several years occupying Bienal’s Pavilion, at Ibirapuera Park, this season the event moved to Parque Villa. Learn a bit more about the collections of the brands, which had their fashion shows on the first day.

Osklen

With the theme “Into the Moutains”, Osklen brought to catwalks a mixture between Aspen’s ski resorts sophistication and the Patagonia villages rusticity. The pieces were inspired on ski clothing. Among the materials, the brand has highlighted Italian wool, alpaca, chamois, leather, neoprene, cotton and silk jacquard. The color palette presents neutral shades, black, off white and gold. Osklen has chosen to present its collection in a closed gallery for about 60 guests.

Ronaldo Fraga

Designer Ronaldo Fraga was inspired by the universe of Brazilian writer Paulo Marques de Oliveira, mainly, in the work “O Fim do Cem, Fim…(The end of the endless)”, a kind of encyclopedia, which explains the way Earth works. Fraga presented geometric prints: scribbles, drawings and writings. The modeling of the collection favored rounded shapes and volume. As for the colors, eggplant, purple, blue, pink were used.

Teca by Helo Rocha

In its second participation in Sao Paulo Fashion Week, Teca presented the theme “English hunting”, valuing some British traditions, like hunting and tea. Designer Helo Rocha used chess, animal silhouette images and camouflage for the prints. The models have a straight cut, but with textures and overlays, which represent a new way of seeing the traditional modeling of the 60s.

FH by Fause Haten

Once again, fashion designer Fause Haten made her way to use live music during the presentation. The difference this season is that the designer took the microphones and cheered her audience to the tune of “O tempo nao para”, from the Brazilian composer and singer Cazuza. The collection did not have a specific theme. But women who practice skating were honored in most of the pieces. The pieces presented a lot of sparkles, sequins and transparencies, mainly in shades of white, red and pink.

Tufi Duek

Using materials such as leather, wool, lace and lurex, Tufi Duek took to the catwalk pieces inspired in the classic “Os Passaros” (1963), by Alfred Hitchcoch. In order to refer to the raven’s beak, bird-symbol of the film, the busts and skirts come with sharp details. The collection presents straight dresses, structured pieces and a new view for the lingerie. The color palette uses black, white and maroon.

Triton

Triton featured a winter collection that mixes sensual elements such as deep cuts and comfortable details, such as soft tissue skirts. Designer Karen Fuke got her inspiration on the “Botany” theme, but far from being delicate and flowery. She preferred to work with carnivorous plants and roses full of thorns, which could then include rock, which is the essence of the brand. Vivid shades of grey, green, blue and red are predominant. Some sports details were also present in the collection, like the zipper and the hoods.

Ellus

Ellus brought to its fashion show predominantly dark-colored pieces and metal yarn details with the theme inspired on the police. The materials used were vinyl, leather, chrome metal, wool and silk. As for the colors, black, red, gray, yellow and blue were the predominant ones. Other elements which refer to the police force were the handcuffs, the weapon designs and the coats of arms applied to coats.