The e-commerce sites have gained popularity among consumers because of the ease of shopping without leaving home, the possibility to compare prices at different stores, to analyze advantages and disadvantages and to search for trends. Although in Brazil the interaction of social media with online shopping is still recent, a platform installed on Facebook called Meu Shopping already attracts brands such as Cantao, Redley and Hope and has more than 70,000 users.

The application displays 14 brands in a single page. But the goal is to multiply that number by 5 already in 2013. The difference is that customers can share their activities with their network friends and share their opinions about the product.  It is no wonder that the world’s largest manufacturer of processors, Intel Capital, invested in E-Like, Brazilian company responsible for developing the application.

“We were following the work of E-Like on Meu Shopping and realized that they were doing extremely well in the task of trying to turn the interaction between people with Facebook in something profitable”, said Ricardo Arantes, Director of Intel’s investment in Latin America, for the Extra newspaper.

In February, Intel Capital invested in two other Brazilian fashion sites: the buying club Coquelux and the social network Fashion.me. This makes it clear that the American company is betting on the growth of Brazilian fashion industry.

Photo From Meu Shopping