25

Oct

Converse honors the architect Oscar Niemeyer

The American brand Converse has just launched a footwear line inspired by the works of the famous Brazilian architect Oscar Niemeyer. The collection consists of five pieces, all developed with the collaboration of Oscar Niemeyer Foundation.

The traditional All Star shoes have special details and new curves: the striking features of the work of the architect. The materials used were canvas and suede in off white and nude. The Chuck Taylor All Star HI (high top) piece has the red tab, in honor to the entrance of Ibirapuera Auditorium, in Sao Paulo, designed in 1950. The print brings a handwritten phrase by the architect himself: “It’s not the straight angle that attracts me, nor the straight line, hard, inflexible, created by man”.

Chuck Taylor All Star Chukka (suede low cut) shoes refers to the monument “Tortura nunca mais (Torture never again)”, created in 1986, in Volta Redonda (Rio de Janeiro). The lining of this sneaker carries an illustration made by the architect especially for the Movimento dos Sem Terra (Landless Movement), a group that defends the socially-oriented agrarian reform in Brazil.

The pieces of the edition Converse x Oscar Niemeyer has unisex numbering from 33 to 43 (American numbering 3.5 to 11.5), and range from 170 to 270 Brazilian reais.

Oscar Niemeyer was born in 1907, is about to be 105 years old, and is still working. Considered one of the leading names of modern architecture in the world, he was one of the pioneers in the use of reinforced concrete, enabling the creation of curved buildings. In Brazil, his major works are the Museum of Contemporary Art in Niteroi, Rio de Janeiro; the Church of St. Francis of Assisi, in Belo Horizonte; and the buildings of the ministries Esplanada dos Ministerios in Brasília.

Among many international projects, there are the building of Publisher Mondadori in Milan; the headquarters of the French Communist Party in Paris; the urbanization plan of Algarve, in Portugal; and the Student’s Residential Center in Oxford, England. He also participated in the project of the United Nations building in New York.

Converse x Oscar Niemeyer

 The Chuck Taylor All Star HI

Ibirapuera Auditorium

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25

Sep

Brazilian artist gives a touch of humor to Renaissance work

One of the best-known works of the painter and scientist Leonardo da Vinci, the Mona Lisa, has got a touch of humor with Brazilian Nelson Leirner’s intervention. The exhibition “Quadro a quadro: Cem monas (From painting to painting: One hundred monas)” presents images of the famous painting modified with earrings, glasses, moustache among other accessories.

The exhibition is not meant to ridicule or to create a new analysis on the Renaissance painting. The work of Leirner aims to criticize the uncontrolled use of digital photographic images and treatment techniques of paintings, making some works of art too trivial. “She has always been a trivialized icon. I even had already used her, but suddenly I saw that there was a new era of digital image manipulation. So, I trivialized even more what was already commonplace,” says Leirner for the newspaper O Estado de S. Paulo.

The exhibition is on display in the Gallery Silva Cintra, in Rio de Janeiro, until October 20 with free entrance.

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29

Aug

Vivaz gets inspired by the 50s and 60s for its new collection

Vivaz got its inspiration on the vintage balnearios to create its S/S collection 2013. The pieces include maritime themes referring to the noise of the sea and the softness of the foam of the waves. Regarding the shapes and curves, they honor the architect Oscar Niemeyer and artists Lygia Clarck and Ronaldo Leite.

Bikinis and swimsuits present the typical modeling of the 50s and 60s. The pieces have meticulous cutting, which help to create graphic effects. The color palette mixes soft and striking shades, such as aqua, pink, beige, black and lime green.

The differential of this collection is the handmade embroidery. The works are developed with Swarovski crystals and other stones of various shades and textures, thus creating the geometric elements of the collection.

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28

Aug

Sauipe Swimwear is inspired by the history of the brand in new collection

The designer swimwear Sauipe Swimwear is back to its roots to create its S/S 2013 collection. Again, the brand was inspired by nature to develop apparel with style and quality.

For the current collection, it was inspired by the lush scenery that the world offers us, with prints of landscapes, animals and vibrant colors. As for the modeling it highlights the beauty of all women. “Each year, we develop more innovative units, valued for the quality of the materials and the Brazilian labor,” concludes Marcia Hacker, responsible for the sales department.

Currently, the brand products can be found at Macy’s, the traditional department store in the U.S.

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27

Aug

Espaco Fashion presents pieces inspired in Istanbul and rock

The brand “Espaco Fashion” got its inspiration both in the city of Istanbul and in the album “Somewhere in Time” by Iron Maiden to create its collection of S/S. The goal of this mixture of two topics so far apart is to provide classical pieces with contemporary elements.

The delicate fabrics, such as silk and organza, receive applications of plastics and colored prints in the form of stars and stripes. The modeling of the pieces is asymmetrical. Skirts and dresses make volume due to the overlapping of various materials.

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All Photos from Espaço Fashion

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24

Aug

Intel Capital signs partnership with Brazilian e-commerce

The e-commerce sites have gained popularity among consumers because of the ease of shopping without leaving home, the possibility to compare prices at different stores, to analyze advantages and disadvantages and to search for trends. Although in Brazil the interaction of social media with online shopping is still recent, a platform installed on Facebook called Meu Shopping already attracts brands such as Cantao, Redley and Hope and has more than 70,000 users.

The application displays 14 brands in a single page. But the goal is to multiply that number by 5 already in 2013. The difference is that customers can share their activities with their network friends and share their opinions about the product.  It is no wonder that the world’s largest manufacturer of processors, Intel Capital, invested in E-Like, Brazilian company responsible for developing the application.

“We were following the work of E-Like on Meu Shopping and realized that they were doing extremely well in the task of trying to turn the interaction between people with Facebook in something profitable”, said Ricardo Arantes, Director of Intel’s investment in Latin America, for the Extra newspaper.

In February, Intel Capital invested in two other Brazilian fashion sites: the buying club Coquelux and the social network Fashion.me. This makes it clear that the American company is betting on the growth of Brazilian fashion industry.

Photo From Meu Shopping

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23

Aug

Jardin honors the Brazilian modern art in its next collection

The collection of S/S 2013 of the brand Jardin makes a tribute to the first Brazilian avant-garde art movements. In the 50s, artists from Rio de Janeiro and Sao Paulo broke with the European methodology and sought independence in their creations. In this freedom and contemporaneity vibe, the collection “Concrete” was born, which, as well as the concretism art movement, also appreciates the geometric shapes and curves of the human body.

The pieces blend metallic bronze to golden tones, to the colors such as orange, green, blue, pink, white and black. And regarding the modeling of the pieces, they offer transparencies, foldings and cuttings which refer to the work of visual artists Helio Oiticica, and Ligia Clark and the poet Ferreira Gullar.

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14

Aug

Brazilian women society of artisans comes to Paris

Rocinha is located in the South Zone of Rio de Janeiro, between the districts of Gavea, Vidigal and Sao Conrado. Today, the region is considered the largest favela of Latin America, with more than 100,000 inhabitants. The French magazine Le Nouvel Observateur went there to check out a local project that involves fashion, art and culture.

Between the winding streets and the humble residences, the women working in Coopa Roca stand out, an artisans society created by Maria Teresa Leal, known as Tete, in the 80s. She wanted to help the residents of the community to expand the family budget, so that the work would not keep them from being at home.

In 1994, they presented their pieces for the first time in fashion events, at the cultural center from Rio de Janeiro Fundicao Progresso. It was so successful that they won the admiration of renowned international brands such as: Ann Taylor, Paul Smith and Cristian Lacroix “We are not making multicolor rugs for tourists. We are providing them with design and culture, “said Tete to the magazine. For the French brand Lacoste, they embroidered shirts with small crocodiles. The pieces can already be seen in the store Colette, in Paris.

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13

Aug

Adriana Dergreas is part of French fashion editorial

The French magazine Gala got its inspiration in Rio de Janeiro and in the Brazilian lifestyle to create its August fashion editorial. The designer Adriana Degreas couldn’t be left out and had a bikini chosen to represent the beauty of the national fashion.

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02

Aug

Cantao launches literary seal

After promoting sustainable actions and sponsoring concerts and plays, Cantao decided to support writers. The project Eu Amo Escrever (I love writing) is a partnership of the company with the publisher Livros Ilimitados, which aims to democratize literature.

The idea is to publish a series of short stories selected in a cultural contest held over the internet in 2010. Among more than 3,000 texts inscribed, ten authors excelled in the competition: Ricardo Barbosa, Magali Oliveira da Silva, Mariana Gonçalves, Marcos Vinicius Motta, Nathalia Von Poser, Veronica Ferreira, Diego Guimaraes, Cristine Gerk, Carla de Andrade and Luisa Vaserstein Newlands.

The winners wrote a book that is already on the market. They have also won an Ipad and a shopping voucher worth 1.500 reais to spend in Cantao or Redley stores. But now the “new talents” will have their stories published individually. The book will have about 100 pages and can be purchased through Amazon website, La Selva, Savaiva and on the e-commerce of the publisher’s trademark. The only physical point of sale will be in Rio de Janeiro, on Livraria da Travessa in Shopping Leblon. From the ten books, six will be launched later this year and four in 2013. The partnership promises a second edition of the project already for next year.

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