The shoes and accessories store Schutz launches its first international point of sale on September 4. The chosen address was the number 655 of Madison Avenue in New York. The store follows the Brazilian standard, with 333.5 m² and signature of the Art Director Giovanni Bianco and Architect Bel Lobo. The creation of a franchise in the United States is part of an expansion plan for 2013.
Photo from Schutz
After Colcci’s success during the fashion show in Sao Paulo Fashion Week, it’s time to disclose the photos of the Paradise Island Collection. The campaign was conceived in Los Angeles, and featured the special participation of top model Alessandra Ambrosio and star Ashton Kutcher. The couple posed for photographer Jacques Dequeker.
All photos from Colcci
In the sustainability era, the fashion industry is also pursuing ways to reduce environmental damages, avoid waste, and promote social inclusion. Brands such as Cantao, Karin Feller and O Estudio are already producing fabrics made of PET bottles, reusing and customizing jeans pieces and recycling residues generated during production. Now, a project is promising that Sao Paulo’s popular retailers will also get involved in this issue.
Senai-SP, Brazilian Textile and Apparel Industry Association (Abit), Sinditextil-SP, the Bom Retiro’s neighborhood Chamber of Commerce and the Sao Paulo’s city hall have created the Retalho Fashion (Fashion Snip) project. It aims at qualifying people to sort and to sell the residual materials to textile industries, seeking to recycle leftovers.
The Brazilian fashion industry generates over 170,000 tones of residues per year. Alone, Bom Retiro neighborhood (a traditional popular commerce region of Sao Paulo) disposes approximately 10 tones of trash per day, accounting for 2% of all snips leftovers in Brazil. With the creation of the Fashion Snip, these residues will be transformed into automobile upholstery, mattresses, rugs, eco-bags, felt, and, obviously, new clothes. Apart from that, it will also establish a new source of jobs and in come for dozens of people.
Brazilian Fashion Blog 