After promoting sustainable actions and sponsoring concerts and plays, Cantao decided to support writers. The project Eu Amo Escrever (I love writing) is a partnership of the company with the publisher Livros Ilimitados, which aims to democratize literature.

The idea is to publish a series of short stories selected in a cultural contest held over the internet in 2010. Among more than 3,000 texts inscribed, ten authors excelled in the competition: Ricardo Barbosa, Magali Oliveira da Silva, Mariana Gonçalves, Marcos Vinicius Motta, Nathalia Von Poser, Veronica Ferreira, Diego Guimaraes, Cristine Gerk, Carla de Andrade and Luisa Vaserstein Newlands.

The winners wrote a book that is already on the market. They have also won an Ipad and a shopping voucher worth 1.500 reais to spend in Cantao or Redley stores. But now the “new talents” will have their stories published individually. The book will have about 100 pages and can be purchased through Amazon website, La Selva, Savaiva and on the e-commerce of the publisher’s trademark. The only physical point of sale will be in Rio de Janeiro, on Livraria da Travessa in Shopping Leblon. From the ten books, six will be launched later this year and four in 2013. The partnership promises a second edition of the project already for next year.

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